(MENAFN- The Peninsula) The Peninsula
Doha: Sky Jewellery has been one of the most preferred brands in the region for the common man who always want to count on his savings every time.
'I would love to be known as a brand of the common man, standing by and adding value to their hard earned money always, said Babu John, Managing Director of Sky Jewellery. 'In all our strategies whether it is pertaining to Sales, Marketing, HR and Business Development, we primarily focus on this positioning — To be the Most Reliable Brand for the Common Man.
Sky Jewellery's concepts like 'More Gold- Same Money clearly highlights brand's intent in this connection.
John said: 'Our campaigns, offers and any of our branding exercises pinpoint the immense value additions valuable customers can await from Sky Jewellery. Our sourcing structure, thin profit margin, stringent control on overheads helps us to pass on beneficial pricing to customers. Therefore, every purchase at sky jewellery becomes an additional Saving on your Gold Savings.
This Akshaya Tritiya will endorse the same concept. In par with the trade, there is a clean saving edge for customers when they buy gold or diamond jewellery from Sky Jewellery. An ordinary buying of 12- 13 grams of gold (QR2,000) will add on to your kitty a quarter gram (250 mg) gold coin free. When it is diamond jewellery for equivalent value the real time saving is 2 grams of gold.
Besides, customers, who want to utilise or do not want to miss the auspicious occasion of Akshay Tiryia, have a rare opportunity to book their gold purchase by paying just ‘One Riyal for One Gram' of gold, to enjoy a price protection if the price goes up and a price privilege if the price goes down. It is beneficial to the customers in any manner and with a free gift of gold coin as well to add on with.
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